7 POWERFUL WAYS TO FUND YOUR BUSINESS OR NGO
INTRODUCTION — WHY MOST BUSINESSES AND NGOs FAIL (AND HOW THIS TRAINING CAN SAVE YOURS)
Every single day in Nigeria…
💔 FUNDING.
I know this pain because I’ve been there.
When I first tried to start my business, I had big dreams… but my pockets didn’t match my ambition.
I watched idea after idea die — not because they couldn’t work, but because there was no money to bring them to life.
This training is my way of making sure you don’t have to go through that.
Today, I’ll show you 7 proven ways to fund your business or NGO, with practical examples you can start applying immediately.
And I’ll reveal the single most powerful method — the same one that changed everything for me — that can get you large sums of free money without loans, without debt, and without giving away part of your business.
WHAT YOU’LL GET FROM THIS TRAINING
By the time we’re done, you’ll:
✅ Know multiple ways to bring in money for your business or NGO.
✅ Understand the pros and cons of each method — so you avoid costly mistakes.
✅ Learn insider tips to make each method work for you.
✅ Discover the most risk-free and scalable funding method available right now.
✅ See exactly why most people fail to get that funding, and how to be among the winners.
This will be a life-changing session — one you’ll look back on as the turning point for your business or NGO.
FUNDING METHOD #1 — OTHER PEOPLE’S MONEY (OPM)
💡 What It Is:
Leveraging money from customers before you even start production, using their payments to fund the process. This method allows you to start or grow without dipping into your own savings or taking loans.
📌 Practical Scenario Example:
One of my mentees had a brilliant idea to start a small food business but had zero startup capital. Instead of waiting months to save money, I told her to:
1. Design a simple flyer with her food menu.
2. Announce that orders would close on a specific date.
3. Make it clear: Payment confirms your order.
By the deadline, she had collected enough money from her customers. She went to the market, bought ingredients, cooked the meals, and delivered — all without using a single kobo of her own money.
🌍 Real-Life Business Example:
This is the exact model that dropshipping businesses use globally — customers pay upfront, and the seller uses that money to source the product from a supplier.
It’s also common in pre-launch offers for tech products, books, and online courses — where people pay in advance for something launching later, often at a discounted rate.
✅ Advantages:
⚠ Limitations:
💎 Pro Tips for Success:
FUNDING METHOD #2 — START SMALL IN YOUR VALUE CHAIN
What It Is:
Instead of diving headfirst into the full, capital-intensive version of your dream business, you begin with the lowest-cost entry point within your industry’s value chain. You offer a smaller but still valuable service or product that requires minimal setup and operational costs. This way, you start earning immediately, reinvest profits, and scale towards your ultimate vision.
Scenario Example:
Let’s say you dream of owning a high-end fashion label with a full production team and a showroom. Instead of waiting years to raise millions, you could begin as a wardrobe consultant or personal stylist, offering home visits, online styling sessions, or shopping guidance. You charge clients for your time, expertise, and recommendations — building your customer base and credibility while stacking capital for manufacturing.
Real-Life Example:
Many top catering companies in Nigeria didn’t start with commercial kitchens or big event contracts. They began as home-based personal chefs, cooking for individuals or small groups, using profits to buy equipment, hire staff, and eventually expand into larger catering operations.
Pros:
• Quick to start with minimal capital.
• Builds hands-on industry experience and client relationships.
• Creates a low-risk testing ground for your ideas.
Cons:
• Slower scaling to your dream version.
• Requires juggling multiple small gigs or services to hit income targets.
Pro Tip:
Identify the “low-cost, high-value” sweet spot in your industry. This should be something your target audience already pays for and that you can deliver with minimal investment. Then channel ALL early profits back into growth instead of spending them on personal expenses.
FUNDING METHOD #3 — LOANS
What It Is:
A loan is borrowed capital you agree to repay over time, usually with interest. Loans can come from banks, microfinance institutions, cooperative societies, online lending platforms, or even private investors. They are best suited for funding assets or opportunities that will immediately start generating income.
Scenario Example:
A small agro-processing business in Lagos needs to purchase a 500,000 grinding machine to meet increased customer demand. They secure a bank loan with a 12-month repayment term, using the extra production capacity to double revenue.
Real-Life Example:
Pros:
• Immediate access to larger amounts of money than you could save quickly.
• Helps build your creditworthiness with financial institutions for future funding.
• Allows you to seize time-sensitive opportunities (e.g., big contracts).
Cons:
• Interest payments add to your cost of capital.
• Risk of debt default if revenue projections aren’t met.
• Some loans require collateral or guarantors, which not every entrepreneur can provide.
Pro Tip:
Never take a loan just to “have money.” Borrow only when you have a clear, income-generating use case — like buying equipment that increases output, securing stock for a confirmed contract, or launching a marketing campaign with a proven ROI. Treat the repayment plan as part of your business operating expenses, not as an afterthought.
What It Is:
This funding method involves exchanging ownership stakes in your business for financial investment, skills, networks, or other valuable resources. Instead of taking a loan you must repay, you bring in a partner — be it a co-founder, strategic investor, or established company — who becomes a shareholder in your business. Their investment could be cash, expertise, assets, or market access that accelerates your growth.
Scenario Example:
Imagine you have a promising food processing startup but lack strong marketing skills and working capital. You invite a seasoned food brand marketer to join as a 20% equity partner. In return, they invest ₦5 million into your operations and use their network to get your products into major supermarkets. The partnership not only funds your growth but also opens doors you couldn’t access alone.
Real-Life Example:
Many African tech startups — including Flutterwave in its early days — secured capital by giving equity to early-stage investors and strategic partners. These partners didn’t just bring cash; they brought global networks, legal expertise, and business strategy that positioned the company for explosive growth.
Pros:
• Provides capital plus complementary skills and networks.
• Shares the business risk across multiple people.
• Can dramatically shorten your growth timeline.
Cons:
• You permanently give away a portion of your ownership.
• Disagreements can arise over decision-making or future direction.
• Poorly chosen partners can create more problems than solutions.
Pro Tip:
Choose partners who bring more than money — look for industry expertise, valuable connections, and a shared vision for your business. Always sign a clear partnership or shareholder agreement that outlines roles, profit sharing, decision rights, and exit clauses.
What It Is:
Intrapreneurship is the strategic choice to work inside another business — often in the same or related industry as your dream venture — with the goal of gaining capital, skills, experience, and networks you can later use to launch or grow your own business. Think of it as getting paid to learn while building your launch fund.
Scenario Example:
A young woman dreams of running her own high-end event planning agency but has zero capital. Instead of rushing into starting, she takes a job in the events department of a top hotel. For two years, she saves 40% of her salary, learns industry best practices, builds vendor relationships, and even earns referrals from satisfied clients. By the time she leaves, she’s not only saved enough money but has a ready-made client list and suppliers eager to work with her.
Real-Life Example:
Many leading African entrepreneurs began this way. For example, some top wedding planners in Nigeria first worked under established event companies or hotels, quietly learning the craft, building connections, and saving money until they were ready to launch on their own. This reduced their risk and gave them a running start.
Pros:
• Steady income while you prepare your business.
• Insider industry knowledge you can’t get from books.
• Builds a network of contacts who can become future customers or partners.
Cons:
• Slower transition to full independence.
• Risk of getting too comfortable with a salary and delaying your launch.
Pro Tip:
Choose jobs that teach you exactly what you need for your future business. If you want to run a restaurant, work in one — even if you start as a server or kitchen assistant. Position yourself to learn operations, supplier management, and customer service from the inside.
What It Is:
Donations and crowdfunding involve raising money from individuals, organizations, or the general public — either in person, through your community network, or via online platforms — to support your business, NGO, or specific project. Unlike loans, this money does not need to be repaid. The key is inspiring people with a strong cause or clear value proposition.
Scenario Example:
A youth empowerment NGO wants to start a digital skills program but lacks the funds. They approach local businesses, alumni networks, and community leaders for support. Within weeks, they’ve raised enough to purchase laptops and secure a training venue — all without taking on debt.
Real-Life Example:
Entrepreneurs and NGOs in Nigeria have successfully used platforms like GoFundMe, NaijaFund, M-Changa, and Kickstarter to raise thousands of dollars for everything from medical bills to launching food businesses. In one case, a Ghanaian fashion designer raised $5,000 through Kickstarter to fund a new sustainable clothing line, offering backers exclusive early access to her designs.
Pros:
• No repayment or interest — pure support.
• Builds a community of backers who become ambassadors for your cause.
• Great for testing public interest in your idea.
Cons:
• Can be unpredictable — success depends on how well you pitch your story.
• Requires strong storytelling, visuals, and consistent updates to maintain donor trust.
Pro Tip:
Transparency is everything. Share exactly how the funds will be used and provide progress updates with pictures or videos. People are more willing to give — and give again — when they feel emotionally connected to your story and see visible impact from their contribution.
What It Is:
Grants are free, non-repayable funds given by governments, corporations, international bodies, and donor agencies to support projects, businesses, or causes that align with their objectives. Unlike loans, you don’t pay them back, and unlike equity funding, you don’t give away ownership of your business.
Why It’s the Best Funding Source:
• No repayment, no interest, no equity loss — ever.
• Can be life-changing amounts (ranging from ₦500,000 to ₦50M+.
• Winning a grant builds credibility and visibility, making it easier to attract more grants, partnerships, and even investors in the future.
• Can fund startups, NGOs, and even just ideas — you don’t always need to be an established business.
Challenges (Why 99% of People Fail):
1. Hard to Find: Most grants are not widely advertised.
2. Complex Application Processes: Forms can be lengthy, with strict requirements.
3. Missed Deadlines: Opportunities come and go fast, often in weeks.
4. Missing Eligibility Documents: Many applicants don’t have the basic documents ready.
5. Poorly Written Proposals: Without a compelling story, budget, and impact plan, your application is easily ignored.
Real-Life Example:
In 2023, a Nigerian agribusiness owner won ₦3.2M from a UN grant program to expand his farm. He had no collateral, no investor contacts, and no debt — just a well-structured proposal and the right opportunity.
Similarly, a Nigerian NGO working on clean water access received 2,000,000 from an international foundation after successfully aligning their project with the funder’s mission.
Pro Tip:
Preparation is key. Have your documents, budget, and pitch ready before you start looking for grants. That way, when an opportunity appears, you can apply immediately.
We’ve just walked through 7 powerful funding methods — each of them practical, each of them proven.
But here’s the truth…
If you’ve read this far, you’ve likely realized something:
Most of these methods still require you to sacrifice something — time, equity, debt risk, or relentless marketing effort.
Only one method gives you money you don’t have to repay, doesn’t take your business from you, and can be repeated over and over again…
That’s GRANTS.
💡 GRANTS — THE GAME-CHANGER & MESSIAH FOR YOUR BUSINESS OR NGO
Imagine running your business or NGO without the stress of loans, without monthly repayments, and without losing equity.
That’s what grants give you:
Grants don’t just give you cash — they give you:
✅ Breathing space to innovate
✅ Credibility with other funders
✅ The power to expand without debt
✅ Long-term stability for your mission
Grants are not charity — they are strategic investments in people solving real problems.
For every entrepreneur or NGO leader struggling to survive, grant funding is the bridge between “barely hanging on” and “thriving with impact.”
But there’s a problem…
99% of entrepreneurs fail at grants because they:
❌ Don’t know where to find the right ones.
❌ Apply with weak, disorganized proposals.
❌ Miss hidden eligibility rules.
❌ Don’t understand how to stand out in competitive pools.
That’s exactly why we created the “Grant Money Unlocked” eBook — a complete 2025 grant success toolkit.
Inside, you’ll get:
✅ 50+ verified grant opportunities you can apply for right now.
✅ Winning proposal templates used to secure ₦28M+ for real entrepreneurs.
✅ Budget sheets, pitch scripts, and checklists so you never miss a step.
✅ Step-by-step grant strategy — from finding the right grants to reporting after you win.
The Only Complete 2025 Guide That Takes You From Zero → Fully Funded
✔ 18 Step-by-Step Chapters (From idea to funded project)
✔ 57 Verified Grant Opportunities (Page 97–124)
✔ Copy-Paste Templates That Have Won ₦28M+ for others
The Only Complete 2025 Guide That Takes You From Zero → Fully Funded
✔ 18 Step-by-Step Chapters (From idea to funded project)
✔ 57 Verified Grant Opportunities (Page 97–124)
✔ Copy-Paste Templates That Have Won ₦28M+ for others
📖 WHAT’S INSIDE:
SECTION 1: GRANT FUNDAMENTALS
✔ What a Grant Really Is (and what it’s NOT)
✔ Why Grants Are Your FASTEST Path to Growth
✔ How the Grant Ecosystem Works
SECTION 2: GETTING GRANT-READY
✔ Is Your Business/NGO Fundable? (Quick quiz)
✔ How to Structure Your Idea for Instant Appeal
✔ The 5 Must-Have Documents That Make You Win
SECTION 3: FINDING & WINNING GRANTS
✔ 8 Types of Grants You Qualify For
✔ Where to Find Hidden Grants (Most Miss #3)
✔ Top 50+ Active Grants for Nigerians
✔ The Winning Proposal Formula (With Template)
✔ Budget Secrets Funders Love
SECTION 4: PITCHING LIKE A PRO
✔ How to Stand Out in 90 Seconds
✔ Pitch Deck vs. Proposal — Which to Use When
✔ The Perfect Elevator Pitch & Ask
SECTION 5: AFTER YOU WIN
✔ How to Track Impact & Keep Getting Funded
✔ What to Do Immediately After Winning
✔ How to Spend & Report Grants the Right Way
✔ Turning Rejection Into Future Funding
🎁 TODAY ONLY — BONUSES WORTH ₦285,500
When you buy today, you get:
1️⃣ Grant Proposal Template (₦25,000)
2️⃣ Winning Budget Spreadsheet (₦15,000 value)
3️⃣ Pitch Deck Blueprint (₦30,000 value)
4️⃣ 60-Day Action Plan (₦20,000 value)
5️⃣ Rejection-Proof Checklist (₦15,000 value)
PLUS — Lifetime Access to Our Private Business Growth Hub
✅ Weekly Live Trainings (Grant updates, scaling strategies, Q&A)
✅ Monthly Grant Alerts (We find opportunities for you)
✅ Expert Feedback (We review your proposals before submission)
✅ Networking With Other Winners
✅ Resource Library (Templates, case studies, tools)
💬 REAL RESULTS:
“Followed Chapter 10’s template — funded in 3 weeks for ₦4.7M!” – Tobi L., Lagos
“Hub’s grant alerts got me ₦2.1M for my NGO!” – Amina K., Kano
“Failed 3x before… this system won me ₦4.1M!” – Emeka P., Port Harcourt
🛡 IRONCLAD 60-DAY WIN OR IT’S FREE GUARANTEE
If you don’t:
→ Discover at least 5 grants you qualify for
→ Fix 3+ mistakes killing your applications
→ Get clear, actionable value
We’ll refund you 100% — no questions asked.
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